Adams Golf - A Case Study in Creativity

Adams GolfAdams Golf has transformed itself from a golf equipment component supplier and contract manufacturer to custom fitting and new product development and manufacturing. Adams Golf experience in research and development coupled with the response of numerous club designs and materials, led to the revolutionary “Tight Lies” fairway wood. All of the equipment at Adams Golf is designed and tested using a variety of sophisticated, state-of-the-art tools, such as CAD rendering, advanced mass property analysis and equipment durability testing. Almost 20 years ago, Adams Golf was founded with a commitment to providing the best possible golf equipment and the highest level of service to his customers.

Today, Adams Golf continues the legacy of superior customer service and commitment to developing technologically innovative, superior performing products at a great value.

Adam’s Golf is a premier manufacturer of golf clubs for golfers on the pro circuit and for the amateur golfers.  They make a variety of clubs, anywhere from putters to drivers and all clubs in between.  The majority of the club heads are made off shore in China and then brought to the U.S. for assembly with club shafts, the grips, the packaging and assorted other required tasks.  Adam’s Golf also has an R&D facility in Plano that invents new equipment, checking the things that come in for assembly, and the performance of functionality tests with various testing equipment. 

 

The Challenge

Adam’s Golf does not have an in-house machine shop.  Because of their needs for research development, enhancing assembly line productivity, and re-tooling when a new product comes on board, Adam’s Golf has specific requirements beyond what is normally available. 

 

For example, Adams Golf wanted to develop a robotic putting machine.  It requires controlling the surface and everything that’s involved with controlling a putter by all the different positions and attitude the putter can have to hit a ball.  Adams needed to this in a repeatable and consistent basis while taking high speed digital photographs to evaluate club performance under different variables.

 

The Solution

Adams Golf had an idea of what they wanted along with a rudimentary design. Halsey took the undeveloped ideas and rough drawings and added their out-of-the box thinking and creativity to develop a viable piece of equipment to accomplish the requirements and meet the specifications for Adams. Halsey went beyond the manufacturing and also undertook the assembly. Halsey developed detailed drawings, collaborated with Adams, confirmed the drawings, refined where necessary, to ensure everything would work right upon assembly. Halsey machined it, built it, assembled it, tested it, modified it, and reassembled it, retest it working together to arrive at the product Adam’s really needed.

Results

Halsey brought a prototype idea into complete fruition … a usable device. Adams Golf now has a one of a kind, state of the art, robotic putting machine.  They can change the testing dynamics for whatever putter they test.

 

In addition, the golf industry has now been mandated to utilize a different test function for the manufacturing of their driver heads.  A test has been necessitated by the United States Golf Association to measure the trampoline effect of the new titanium drivers, i.e. the coefficient of restitution of the face impacted against the ball. Only a certain amount of reflex off the face is permissible to limit the player’s advantage. The mandate went into effect January 1, 2004. 

 

Adams, wanting to be ahead of the curve, partnered with Halsey to develop, machine and make the new machine module. In addition, they created the device to be portable.  The portability was needed so that clubs could be tested on-site at PGA events. Until then, clubs could only have been tested at the USGA headquarters by having a golf ball shot out of a canon at the club face without the shaft with a high speed camera recording the impact.  Now the whole club can be tested in a matter of minutes and the players can rapidly return to their tournament. After Halsey built the first one, they perceived a need for many of these machines not only for tournament testing but for deployment at the manufacturing plants many of which are now off-shore.  Halsey continues to provide either the machine portion or the whole turn-key system to golf club manufacturers. 

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Halsey Manufacturing, Inc.

209 N. Mayhill Road, Denton, Texas 76208

Phone (940) 566-3306   Fax (940) 566-1973