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Today,
Adams Golf continues the legacy of superior customer service and
commitment to developing technologically innovative, superior
performing products at a great value.
Adam’s Golf is a premier manufacturer of golf clubs for golfers on the pro circuit and for the amateur golfers. They make a variety of clubs, anywhere from putters to drivers and all clubs in between. The majority of the club heads are made off shore in China and then brought to the U.S. for assembly with club shafts, the grips, the packaging and assorted other required tasks. Adam’s Golf also has an R&D facility in Plano
that invents new equipment, checking the things that come in for
assembly, and the performance of functionality tests with various
testing equipment.
The Challenge
Adam’s Golf does not have an in-house machine shop. Because
of their needs for research development, enhancing assembly line
productivity, and re-tooling when a new product comes on board, Adam’s
Golf has specific requirements beyond what is normally available.
For example, Adams Golf wanted to develop a robotic putting machine. It
requires controlling the surface and everything that’s involved with
controlling a putter by all the different positions and attitude the
putter can have to hit a ball. Adams
needed to this in a repeatable and consistent basis while taking high
speed digital photographs to evaluate club performance under different
variables.
The Solution
Adams
Golf had an idea of what they wanted along with a rudimentary design.
Halsey took the undeveloped ideas and rough drawings and added their
out-of-the box thinking and creativity to develop a viable piece of
equipment to accomplish the requirements and meet the specifications
for Adams. Halsey went beyond the manufacturing and also undertook the assembly. Halsey developed detailed drawings, collaborated with Adams,
confirmed the drawings, refined where necessary, to ensure everything
would work right upon assembly. Halsey machined it, built it, assembled
it, tested it, modified it, and reassembled it, retest it working
together to arrive at the product Adam’s really needed.
Results
Halsey
brought a prototype idea into complete fruition … a usable device.
Adams Golf now has a one of a kind, state of the art, robotic putting
machine. They can change the testing dynamics for whatever putter they test.
In
addition, the golf industry has now been mandated to utilize a
different test function for the manufacturing of their driver heads. A
test has been necessitated by the United States Golf Association to
measure the trampoline effect of the new titanium drivers, i.e. the
coefficient of restitution of the face impacted against the ball. Only
a certain amount of reflex off the face is permissible to limit the
player’s advantage. The mandate went into effect January 1, 2004.
Adams,
wanting to be ahead of the curve, partnered with Halsey to develop,
machine and make the new machine module. In addition, they created the
device to be portable. The portability was
needed so that clubs could be tested on-site at PGA events. Until then,
clubs could only have been tested at the USGA headquarters by having a
golf ball shot out of a canon at the club face without the shaft with a
high speed camera recording the impact. Now
the whole club can be tested in a matter of minutes and the players can
rapidly return to their tournament. After Halsey built the first one,
they perceived a need for many of these machines not only for
tournament testing but for deployment at the manufacturing plants many
of which are now off-shore. Halsey continues to provide either the machine portion or the whole turn-key system to golf club manufacturers.
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